WALTHAM, Massachusetts – Jan. 11, 2017 – Digital marketing company IMN (iMakeNews Inc.) will join thousands of franchise business leaders at the International Franchise Association's 2017 Convention (#IFA2017), Jan. 29-Feb. 1, in Las Vegas, Nevada. The convention program will include experienced speakers, high-quality content, and interactive roundtables, with the stated purpose of “education and inspiration for the entire franchise team.”
Franchise business leaders can visit IMN at booth #302 to speak with representatives to learn more about the proven value of using an email newsletter to more effectively and efficiently connect with consumers and franchisees and grow their business. Visitors may also enter for a chance to win an iPad Pro.
“Many franchisors continue to see the cost of new customer acquisition eat into their ROI,” said Rick Kerr, vice president and general manager of IMN. “It can be up to five times as much as the costs for customer retention.
“At IMN, we have a proven track record of delivering branded email newsletters with relevant, custom content that helps franchisors and their franchisees both cost-effectively retain more customers and increase new sales activity.”
Kerr added that IMN’s dedicated account managers work one-on-one with each client to help ensure the email newsletter program is optimized for long-term success.
Loyalty Driver® for Franchise is IMN's email marketing solution for franchisors who want to build relationships with consumers and franchisees and increase sales productivity. Loyalty Driver also helps franchisors send a consistent brand image to consumers and franchisees, while also allowing franchisee personalization, such as local promotions and special events. To learn more, visit the IMN website at imninc.com/franchise.
IMN (iMakeNews Inc.) is the digital marketing company that delivers email newsletters with branded custom content for direct selling, banking and financial services, and franchise industries. For more information, visit imninc.com, follow on Twitter @loyaltydriver, or connect on the IMN Facebook page.