WALTHAM, Massachusetts – January 10, 2018 – For more than 16 years, digital marketing company IMN (iMakeNews, Inc.) has leveraged its turnkey email newsletter service, Loyalty Driver®, to help businesses in the direct selling, finance and insurance, and franchise markets to build customer loyalty and increase sales.
In 2017, IMN took steps to bolster its market presence and demonstrate the value of its services with appearances at numerous industry events and conventions.
The digital marketing company attended several events in the first half of the year, including the International Franchise Association's (IFA) 2017 Convention, the New England Financial Marketing Association's (NEFMA) Spring Conference, the Credit Union National Association's (CUNA) Marketing and Business Development Council Conference, and the Financial Brand Forum.
At each event, IMN representatives discussed with business leaders how IMN's branded email newsletter service can help brands develop better relationships with their communities and clients.
"Whether the industry in question is banking and financial services, franchising, or direct selling, our platform and services are faced with a wide range of needs and concerns that must be met," said Rick Kerr, vice president and general manager of IMN. "That's why we consider our dedicated, full-service specialists a key element of our success."
In addition to the Spring 2017 conferences, IMN had representatives present at the Direct Selling Association's (DSA) Annual Meeting in June, the American Bankers Association® (ABA) Bank Marketing Conference in September, as well as several other client-specific annual conventions.
"Frequently connecting with our partners in these various industries is critical to reaffirming the lasting value our services bring to any marketing strategy," said Kerr. "The exclusive and consumer-relevant nature of our email newsletter content, which focuses on moving prospective customers through the buying cycle while providing actionable insights to the user, gives our clients an undeniable advantage.
"We look forward to continuing and expanding that role in 2018," he added.
IMN (iMakeNews Inc.) is the digital marketing company that delivers email newsletters with branded custom content for direct selling, banking and financial services, and franchise industries. For more information, visit imninc.com, follow on Twitter @loyaltydriver, or connect on the IMN Facebook page.