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As an independent bank, your key marketing goals are to make sure you are there at the moment when your customers need you; for personal and business loans, mortgages, savings, checking plans, and so much more. Bank marketing managers know that staying engaged with customers is critical to meeting those goals.
You need a branded email newsletter that is professionally written, passes regulatory and compliance standards, delivers consistently each month, is easy to manage – and is valued by your customers.
Loyalty Driver® for Banking is the email marketing service for independent regional and community banks. Offering fresh, informative content addressing financial topics relevant to your small business clients as well as your retail customers, Loyalty Driver is a turnkey newsletter service designed to save you time and keep your bank top-of-mind for financial services.
A consistent brand image is important, but your local branches need a sense of individuality and a connection to their local communities and customer base. Striking the right balance of consistency and individuality is an IMN specialty. IMN creates a branded email newsletter template that adheres to your bank's corporate branding and messaging specifications, but is flexible so local branches can add their own content, such as local promotions, hours and even special events.
Build relationships with your customers and increase your marketing productivity with the power of exclusive content, social networks, online access and control, as well as audio and video – capabilities not found in most newsletter services.
Your customers can easily share newsletter content to Facebook, Twitter and Linkedin, driving the viral spread of articles and promotions with the click of a button.
Written exclusively for your customer audience, IMN's editorial team delivers a variety of engaging and relevant lifestyle, entertainment, and financial content designed to move your best customers and prospects through the decision making process. This quality content mix results in regular readership.
Our content passes through a rigorous compliance process, ensuring your newsletter is compliant with regulatory guidelines.
Backed by a full suite of tracking and analytics, IMN gives you complete insight into which email newsletter articles, promotions, and products are most popular and most impactful with your audience.
Easy to read and understand, IMN analytics also highlight those customers that responded to articles and promotions, making it fast and easy to identify hot leads and interested prospects.
An expert is ready to help you along the way. Our account managers speak your language and deliver results. We understand the banking industry and we will continually help you optimize your program for long term success.